I believe his book 'The World is Flat' could have caught your attention while you were browsing around for a weekend read. I will not introduce him further. Enjoy this 48min video.
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I read Friedman's "The World is Flat" only recently amidst the ambiance of despondency set in by the recession. Friedman seems to be sanguine giving an impression that everything would fall in place because the world has flattened and whatever has not been so, they will in due course. Time vindicated otherwise.
Otherwise the book is a page-turner. A general purpose book has been presented with the readability of a fiction. It is highly informative, cogently argued and it leaves impact on the readers.
I've reviewed the book on my blog. You may have a look.
Thanks
Nanda
http://ramblingnanda.blogspot.com